Salomon has been my leading and long-term sponsor on the trails since 2009. I share the brand’s values whole-heartedly and try to convey this in my sport.  They are a multi-disciplinary brand that enables me to progress in the mountains throughout the year, with efficiency, lightness and comfort. I try to be involved as much as possible with the various designers, who have subsequently become friends, to develop products and it is with enormous pleasure that every day I discover the innovative ideas that constantly erupt. Thanks to Salomon products, the athletes and their developers, I can live at the forefront of my sport and enjoy the magic that is trail running.

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Since our atypical meeting in 2016, we decided to try together the adventure of a partnership. A challenge at all levels to help us each other. To evolve the products, to be interested in the creation of these by insisting on their quality and their origin. Participating and knowing the life of the company are the first steps…look forward to continuing this story…

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In the mountains, more than elsewhere, sun protection is crucial. It is necessary to have sunglasses that are adapted and reflective for each specific activity. To be able to benefit from the experience of other athletes and from the Cébé brand with high performance sunglasses is therefore a massive advantage for me.

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Suunto, like Salomon, is my long-standing sponsor and I immediately fell in love with their watches. Simple, effective, adapted to the mountains and my various activities, discreet and ever evolving, I never go anywhere without one!

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The Beaufortain Region is an area I hold close to my heart, where I have been going since I was a child. Accessible, wild, preserved, extremely diverse and adapted to all types of sport, for me it is the ideal place to combine competitions, training sessions and relaxing with the family. So it is a genuine pleasure for me to fullfil the role of ambassador for the Beaufortain Region.

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The Beaufortain Region reaches the heights of François D’Haene

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The Beaufortain Region is pure and simply the mountains, in easy reach and easy trail running.

Welcoming ground, Welcome François,

Sporting ground, go for it François,
Challenging ground, well-done François.

The Beaufortain Communities are pleased to share their values, image and trail running space in affiliation with François D’Haene.

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Due to where I live and my activities I am on the road throughout the year. Whether for my races, training sessions or deliveries, I need a reliable and efficient means of transport in all types of conditions. The opportunity to collaborate with Volvo and the automobile group Félix Faure, who are based in Lyon, provided the ideal solution.

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Stéphane ABATE : Managing Director of Félix Faure Automobile, VOLVO

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Firstly, it is interesting to point out that there are several trail runners in our company and so what could be better than having the world reference of this sport as our ambassador.

What is more, François D’Haene’s principle values go hand-in-hand with our brand values:

Our customers drive a Volvo, yet they have the financial means to buy a BMW, the reason being that they desire a car that is reliable and robust but not openly ostentatious.

We are not looking for a “Bling Bling” image and François D’Haene is in perfect harmony with our Volvo image (Design – Safety – Reliability – Discretion)

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